CLIENT:
SPH Media SG
YEAR:
2023 - Present
ROLE:
FRONTEND
STACK:
React.js, Typescript, Vite, Tailwind
RedAnts 红蚂蚁
about.
Redesigned the MHholidays experience into a refreshed and more seamless customer journey aimed at boosting conversions and driving revenue growth.
challenge.
The primary challenge lies in reducing friction across the booking journey, where high drop off rates impact conversions and repetitive manual updates to travel deal tiles create operational inefficiencies. The goal is to deliver a more scalable, conversion driven experience that improves engagement while reducing maintenance effort.
solution.
The new approach streamlines the end to end booking flow from discovery and package exploration to evaluation, planning, and final purchase making it easier for travellers to find relevant holiday packages, compare pricing and itineraries, discover promotional campaigns, and complete bookings with less friction. The solution also introduces a more scalable content structure that reduces manual operational effort while improving campaign flexibility and overall user engagement.
