CLIENT:
PROTON MALAYSIA
YEAR:
2019
ROLE:
FRONTEND
STACK:
WEB DEVELOPMENT
Proton X70 Launch
about.
Proton x70 launch is a voice-activated webpage to highlight PROTON's voice command feature "HI PROTON"
challenge.
The PROTON X70 is an affordable premium mid-sized SUV and the flagship model of PROTON
After a successful launch in 2018, PROTON was ready to return with a new and improved 2020 PROTON X70 - now equipped with more intelligent features and functions. However, all plans had to be put on hold with the threat of COVID-19 pandemic forcing many of its holding partners into lockdown in China.
We needed to amplify PROTON's commitment to create intelligent solutions and launch the car and secure bookings without an on-ground event/roadshow.
solution.
We rapidly pivoted our original launch campaign to create Malaysia's inaugural digital-first vehicle launch campaign. Working together with PROTON's marketing department and leading partner agencies, we revised our roll-out plan to include a voice-activated webpage to highlight PROTON's voice command feature "HI PROTON" and a direct-to-manufacturer online booking portal with bank integration.
The STONE MIND project is a stunning, textured centerpiece in our portfolio, with every detail of the 'stone head' meticulously crafted.
I’m passionate about crafting thoughtful digital experiences through frontend development, motion, and interaction design. Feel free to reach out for opportunities, collaborations, or just to connect.
