CLIENT:
Loob Holding Sdn. Bhd.
YEAR:
2018
ROLE:
AR FILTER
STACK:
SPARKS AR
Tealive Bottles That Live Forever
about.
Tealive has always aimed to spread the love of tea by innovating various fusion tea drinks. One of its latest ranges, the Cold Brew Tea is made out of natural ingredients with a mixture of fun flavours. How do we then introduce this range to its customers who are mostly the younger crowd?
challenge.
Tealive wanted to introduce a new range of bottled tea; the Cold Brew Tea that is made out of natural ingredients with a mixture of fun flavours. How do we then reach out to its customers who are mostly the younger crowd?
solution.
We created quirky and fun characters for each variant. Each character woos customers with its unique personality especially when it comes alive through an AR filter on Facebook. Apart from being just a drink, we turned the bottles into a fun experience that they can treasure forever as collectibles.
